Video Marketing: Hit or Miss?
Video marketing is one of a business’s most powerful tools to reach new customers and grow the brand. By creating well-made videos that capture the essence of your company, you can attract more viewers and convince them to become customers.
In this blog post, we will discuss the basics of video marketing and how you can create successful videos to help your business grow. We’ll also provide some helpful tips on getting started with video marketing and examples of companies that are successfully using video marketing.
Video Marketing: What Is It?
These days, videos are everywhere. You can’t scroll through social media without seeing a video advertisement, and most websites feature videos. So what is video marketing, and why is it so popular?
Video marketing involves creating and distributing videos to promote a product, service, or brand. The videos can be shared on social media, websites, or email campaigns, and are often used to increase company awareness or drive sales.
Content marketing is about creating valuable, relevant, and engaging content that your audience will want to consume, and video is one of the most effective formats for doing this. YouTube is the world’s largest video platform, with over 2.6 billion active users, so it’s no surprise that video marketing has become a popular way to reach audiences.
How Important Is Video Marketing?
In today’s digital world, video is one of the most effective ways to reach your audience. People are more likely to watch a video than read an article or blog post, and they’re also more likely to share a video than other types of content.
YouTube is the second most popular website in the world and the second largest search engine after Google. This means that there is a vast potential audience for your video content. Plus, with TikToks and Instagram Reels, you can reach even more people with your videos.
During the pandemic, video consumption has increased even more. According to a report from Nielsen, online media consumption in the US alone has increased by 215% — a number that will only continue to grow. Additionally, the audience spends at least 19 hours a week watching video content online.
Aside from the potential reach, video is also a great way to build trust with your audience. People are more likely to buy from a company they know and trust, and videos are an easy way to build that relationship. By creating videos that show the human side of your business, you can connect with your viewers and make them more likely to become customers.
How To Successfully Create a Marketing Video
While videos can be a great way to reach your audience and grow your business, they can also be a lot of work. And, with so many videos on the internet, it can be hard to make yours stand out.
We’ve compiled a few tips to help you create successful marketing videos to reach your target audience and achieve your business goals:
1. Research Your Target Audience
As with any other marketing strategy, it’s important to start by researching your target audience. What are their needs and wants? What kind of video content would they be interested in watching?
Creating buyer personas can be helpful here. Once you know who you’re targeting, you can create videos that appeal specifically to them. If you’re unsure where to start, consider surveying your audience or using social media analytics to learn more about them. It would help if you also determine where they spend most of their time online to reach where they’re already active.
For example, if your target audience is 18-24-year-olds, you’ll want to focus on platforms like TikTok and Instagram. If they’re older, Facebook and YouTube may be better options.
2. Set Your Goals
Before you start creating your video, you must know what you want to achieve with it. What are your goals? Are you trying to increase brand awareness, drive traffic to your website, or generate leads? Once you know your plan, you can create a video designed specifically to achieve it.
Some examples of video marketing goals include:
- Increasing brand awareness
- Generating leads
- Driving traffic to your website
- Boosting sales
- Improving customer satisfaction
Remember, you can’t achieve all of these goals with one video. Try to focus on one or two specific goals and create a video to achieve them.
3. Create Your Messaging and Script
Once you know who you’re targeting and your goals, it’s time to start creating your video. First, develop a message that resonates with your target audience and aligns with your goals. This will be the foundation of your video.
Once you have your message, you can start creating your script. This doesn’t have to be a word-for-word account of what you want to say in your video, but it should include all the key points you want to hit.
Remember that video is a visual medium, so your script should be concise and to the point. It’s also important to remember that people have shorter attention spans when watching videos, so you don’t want to include too much information.
Your script should answer the following questions:
- Who is your video for?
- What’s the main message you want to communicate?
- What are the key points you want to hit?
- What call to action do you want to include?
4. Choose the Right Video Type
You can create many different types of videos, so it’s important to choose the right one for your goals. Some common video types include:
- Product videos
- Customer testimonials
- How-to videos
- Animated explainer videos
- Live videos
Your goals will determine the type of video you create. For example, a product video or customer testimonial would be a good option if you’re trying to generate leads. An animated explainer video will be a good choice if you’re trying to increase brand awareness or drive traffic to your website.
Once you’ve decided on the type of video you want to create, it’s time to start filming!
5. Consider the Platforms You’ll Use
There are a lot of different video marketing platforms you can use to host your videos. The most popular ones include YouTube, Facebook, and Instagram. However, there are also many other options, like Vimeo and Wistia.
Your goals and target audience will determine the platform you choose. For example, if you’re trying to reach a younger audience, TikTok would be a good option.
Ultimately, it’s essential to consider your options and choose the platform that will allow you to reach your target audience and achieve your goals
Video marketing is one of the most effective ways to reach your target audience and achieve your marketing goals. Without a video, you’re missing out on a huge opportunity to connect with your audience and boost your business.
Creating a video doesn’t have to be complicated or expensive. With the right tools and planning on content creation, you can create an effective and affordable video. Consider video marketing if you’re ready to take your marketing to the next level. It’s a decision you won’t regret!
epIQ Creative Group drives demand to your brand! We deploy our multi-channel marketing system that focuses on delivering smart messaging and value to your audience. Our method includes a mix of content creation and distribution, outbound personalized and targeted messaging, and effective social media management. The epIQ method increases the velocity of pipeline growth for brands of all industries looking to scale and drive demand to their brand.