What You Can Do About Email Marketing Right Now
In 2022, around 4.3 billion people are using email, and reports suggest that by 2025, this will grow to 4.6 billion. With these numbers in mind, email seems to be the most powerful tool to connect with potential customers.
As a business owner, if you haven’t already begun digital marketing, there’s no better time to start than now. However, there are different approaches to this strategy; do you only email subscribers, or do you try to cold email potential leads? We’ll dig into the strategies of both.
How to Gather Cold Email Addresses
If you want to try cold emailing but you’re not sure where to start, here are some of the best places to build your list:
Hunter.IO is an email hunter tool that you can use to find contact information. It can perform bulk tasks directly instead of uploading contacts via a different platform. Hunter.IO crawls through the internet and collects emails. It’s perfectly legal, so there’s no need to worry; just keep in mind that you need to use those emails in a lawful manner.
Lemlist is another outreach tool that you can use to create an initial connection with your target market. It’s often used by lead generation agencies, sales teams, and startups to create a working list of new clients. It lets you send emails en masse while maintaining personalized images and customized landing pages. This way, you can still deliver specially designed emails while reaching a large audience.
Lemlist also has a Lemwarm tool that maximizes the delivery attributes of emails, preventing your emails from dying in the spam box. With this tool, you should be able to land in your prospect’s inbox every time.
Seamless uses artificial intelligence to collect and compile addresses to be used by businesses for marketing purposes. Using this tool, you can increase sales by widening your client base. Seamless’s goal is to increase opportunities by creating business relationships and connecting people with their desired market.
Linkedin is a very powerful tool for people who are looking for jobs. You can create a profile and be found by people looking for your specific skill set. You can also use it as a platform for finding open jobs that suit you. The availability of email information on the platform also turns it into a rich source of addresses. Even better, Linkedin makes it easy to narrow down profiles so you can target specific people that will best respond to your message.
Best Practices for Cold Emails
Digital marketing is more than just sending emails to random people and hoping one of them responds. If you want to make the most out of cold emails, here’s what you should do:
- Personalize the message. You need to construct emails based on what you think the prospect wants from you. This doesn’t mean you have to craft a unique email for each person; instead, you can try grouping emails depending on age, location, or other common factors. For example, you can create one email specifically targeting residents of Springfield, CA.
- Validate your email. Start by introducing yourself and showing the recipient that you’re not just some unwanted visitor. Give links or information that helps add to your credibility as a service provider. A well-designed email complete with graphics should help with this.
- Keep it short and actionable. No need to create entire stories. Give recipients a problem, agitate it, provide a solution, and then direct them to your website. Most people today have a short attention span, so you need to capture their interest quickly.
- Be transparent with what you can offer. Let them know what benefits you can bring to them through your service.
- Have a call to action. Make sure that at the end of the email, you make it very easy for them to respond. A convenient link is usually the best way to do this.
- Don’t use a template. People receive tons of cold emails every week, and the narrative tends to be repetitive. You want to stand out from others by using non-generic presentation of data. Use images or infographics if needed to get your point across.
Subject Lines Matter!
How many times have you deleted an email before opening it? As of 2018, studies show that around 18% of email users delete emails before actually opening them, and many also report emails as spam. This is why you must pay close attention to subject lines.
Your subject line works like a book title; generic lines don’t pique anyone’s interest, so they get trashed as soon as they’re received. Interesting titles, however, get opened and skimmed. From there, you have the opportunity to appeal to your prospect and maybe gain a new lead.
Picture Your Email Marketing on Top, Read This and Make It So
Email marketing is one of the most critical aspects of digital marketing, yet it is often overlooked or not given the attention it deserves. To have a successful email marketing campaign, you need to understand how email marketing works and the best practices for email marketing. Building a successful email marketing campaign requires careful planning, creative email content, and a well-designed template. It also requires a strong email list that is carefully segmented and targeted to your audience.
Do you want to picture your email marketing on top? If so, read on to learn the best practices for email marketing to make your email marketing campaign a success.
What Is Email Marketing?
It is the process of sending email messages to customers or prospects with the intent to build relationships, drive sales, or promote a brand. Email marketing is one of the most effective digital marketing tools because it allows businesses to reach many people at a low cost. This makes email marketing an attractive option for small businesses and startups.
Email marketing is effective because it allows businesses to send personalized messages to their customers. This means that companies can send highly targeted email messages relevant to the customer’s interests. Email marketing is also a very scalable digital marketing tool, which means that businesses can start small and grow their email list over time.
The Advantages of Using Email Marketing
The email has been around for a long time, and it is still one of the most effective ways to reach your customers. The rise of digital marketing has become even more effective, allowing businesses to target their email list with laser precision. So, let’s take a look at some of the advantages of email marketing.
It Is Cost-Effective
One of the main advantages of email marketing is that it is relatively inexpensive compared to other marketing strategies.
When you email people that have permitted you to do so, they are much more likely to open and read your email. This is because they trust you and want to hear from you.
Can Be Highly Targeted
Email marketing allows you to get very specific with who you target. You can segment your email list by many factors, including age, location, gender, interests, etc.
Email marketing is very measurable. You can track how many people open your email, click on the links, and even unsubscribe. This allows you to make changes to your email campaigns to make them more effective.
One of the great things about email marketing is that it is effortless for people to share their emails with friends and family. All they have to do is forward it to them.
This is just a tiny sampling of the advantages of email marketing. As you can see, email marketing is a powerful tool that every business should be using.
Difference Between Subscribers and Cold Email Campaigns
At first, email marketing and cold emailing may seem similar. Email marketing and cold emailing are ways to reach out to potential or current customers through email. However, you should be aware of the critical differences between email marketing and cold emailing before deciding which method suits your business.
Email marketing is a permission-based method of reaching out to customers. As mentioned above, email marketing involves sending email messages to promote a product or service to customers who have already permitted you to do so. This permission can be in the form of an opt-in form on your website or blog, or it can be given verbally.
On the other hand, cold emailing is a method of reaching out to potential customers who have not permitted you to contact them. With cold emailing, you are emailing someone without their permission or knowledge to get them to do business with you.
The other differences between email marketing and cold emailing are listed below.
- Email marketing aims to build relationships and nurture them, while the objective of cold emailing is to make fresh leads into your sales funnel.
- The content you send in email marketing should be educational and engaging, while the content you send in a cold email should be more focused on your product or service.
These are some of the key differences between email marketing and cold emailing. It’s important to understand these differences before deciding which method suits your business.
Anti-Spam Laws To Be Aware Of
If you’re using email as part of your digital marketing strategy, it’s essential to be aware of anti-spam laws. The CAN-SPAM Act is a law that defines regulations for commercial messages, provides recipients the ability to request that you cease emailing them, and imposes severe penalties for non-compliance. Here’s an overview of the vital CAN-SPAM requirements:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt-out of receiving future emails from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.
In email marketing, segmentation is key. By personalizing your emails and tailoring them to specific audience segments, you can increase your chances of email engagement and ROI.
There are a few different ways you can segment your email list:
- Demographics – Age, gender, location, etc.
- Interests – What types of content they engage with, what products they’re interested in, etc.
- Engagement – How often they open and click through your emails, what links they click on, etc.
Sending email manually can be time-consuming. With email automation, you can set up automated email sequences triggered by specific actions or events, such as subscribing to your list, abandoning items in their cart, or clicking a link in an email. This lets you send a series of targeted emails that move prospects through your sales to funnel faster by staying top-of-mind and keeping the momentum going.
As a marketer, you are always looking for ways to optimize your time and resources. Email automation is one of the most effective ways to do this. By automating email marketing, you can free up time to focus on other priorities, such as creating new content, developing relationships with customers, or improving your website.
When marketers talk about email marketing, the hot topic is always personalization. How can you make your email stand out in a subscriber’s inbox? How can you get them to care about your email enough to open it?
Personalization is key to email marketing success. You can speak directly to your subscribers and forge a deeper connection with them by personalizing your email. You can also make your email more relevant to them, increasing the likelihood of them taking the desired action.
Email marketing is not dead. It’s very much alive and well. It’s an effective way to reach and engage your audience, build relationships, and drive conversions. However, email marketing is not a “set it and forget it” marketing strategy. To be successful, you need to put in the work to create quality content, segment your list, and automate email sequences. If you do, you’ll be rewarded with higher email engagement and ROI.
Don’t forget to measure your success with email marketing using metrics like open rate, click-through rate, unsubscribe rate, and conversion rate. By monitoring these email marketing metrics, you’ll see what’s working and what’s not and make adjustments accordingly.
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