Digital Marketing
How Digital Privacy is Challenging Marketing Data is a goldmine for businesses seeking to target their customers more effectively. However, the increase in privacy laws and an emphasis on consumer awareness have made the collection and usage of data more...
Digital Marketing
How Canva Revolutionized Digital Marketing and Like Industries In the past decade, digital marketing has become increasingly significant for businesses of all sizes. As more and more people use the internet on a regular basis, it’s vital that businesses have a strong...
Digital Marketing
The Influence of Generation Z on Marketing Generation Z, more commonly referred to as Gen Z, is the demographic that comes after Millennials. They’re anyone who was born between 1997 and 2012. This generation is comprised of digital natives who have never known a...
Digital Marketing
The Evolution of Social Media Marketing Social media is undoubtedly one of the most powerful tools that a business can possess today. According to a study by Statista, 37.9% of consumers make a purchase after seeing a social media ad for a certain product or...
Digital Marketing
How To Market a Landscape Business Without Hiring an Agency Landscape businesses often don’t have the budget to hire an agency, so they’re looking for alternative ways to market their businesses. It can be tough to know where to start when it comes to...
Digital Marketing
How to Run Successful PPC Campaigns To succeed in business these days, a successful online presence is essential. Your website is often the first interaction you have with potential customers, so it’s necessary to design your site well and make it easy to...