How Digital Privacy is Challenging Marketing

How Digital Privacy is Challenging Marketing

How Digital Privacy is Challenging Marketing   Data is a goldmine for businesses seeking to target their customers more effectively. However, the increase in privacy laws and an emphasis on consumer awareness have made the collection and usage of data more...
The Influence of Generation Z on Marketing

The Influence of Generation Z on Marketing

The Influence of Generation Z on Marketing Generation Z, more commonly referred to as Gen Z, is the demographic that comes after Millennials. They’re anyone who was born between 1997 and 2012. This generation is comprised of digital natives who have never known a...
The Evolution of Social Media Marketing

The Evolution of Social Media Marketing

The Evolution of Social Media Marketing   Social media is undoubtedly one of the most powerful tools that a business can possess today. According to a study by Statista, 37.9% of consumers make a purchase after seeing a social media ad for a certain product or...
How to Run Successful PPC Campaigns

How to Run Successful PPC Campaigns

How to Run Successful PPC Campaigns To succeed in business these days, a successful online presence is essential. Your website is often the first interaction you have with potential customers, so it’s necessary to design your site well and make it easy to...