Resources
News, Articles & How to
News
Welcome Nicoletta to the team!
Edison, New Jersey, February 27, 2023: We are welcoming a new team member, Nicoletta Kalos, Junior Account Executive. epIQ Creative Group is growing, and so is our team! “Nicoletta has a great personality and energy that is going to make her a superstar with our...
Community Leaders Institute Welcomes Natalie Thomas to the Team!
Edison, New Jersey, December 21, 2022: Community Leaders Institute welcomes its newest team member, Natalie Thomas, as the Director of Marketing and Membership. “A lot of time, energy, and effort was placed into finding the right candidate to lead CLI's marketing and...
epIQ partners with Teri Carden, Non Dues-a-Palooza
Edison, NJ - November 18, 2022 epIQ Creative Group partners with Teri Carden with Non Dues-a-Palooza. Non Dues-a-Palooza is a community of content and events created by genius thought leaders for curious association professionals looking for new and innovative ways to...
Digital Marketing
The Magnetic Force of Attendee Acquisition: Unleashing Tactics to Skyrocket Your Trade Show Event
The Magnetic Force of Attendee Acquisition: Unleashing Tactics to Skyrocket Your Trade Show Event Introduction Picture this: your trade show event is buzzing with excited attendees, eager to explore, learn, and network. That dream can become a reality if you...
Everything You Need To Know About Logos
Everything You Need To Know About Logos When starting a business, one of the first things you need to think about is your logo. Your logo is a visual representation of your company and it can be one of your most valuable assets. All businesses, whether small or...
Helpful Tips & Tricks To Help You Level Up Your WordPress Game
Helpful Tips & Tricks To Help You Level Up Your WordPress Game WordPress has established itself as one of the top content management systems (CMS) available today, and it’s no wonder why. Not only is WordPress free and open source but it’s also incredibly...
Business Processes
8 Stages Of A Product / Service Launch
8 Stages Of A Product / Service Launch Launching a new product or service can be both exhilarating and daunting. It’s an undertaking that requires careful planning, hard work, and lots of luck. But with good tips and tricks up your sleeve, you can improve your...
Create The Best Experience For Your Customers
Create The Best Experience For Your Customers Anyone in the business or marketing industry knows how crucial customer experience is. The products and services revolve around it and the whole business runs for it. Newbies may ask, “Aren’t there other things more...
How To Stand Out Amongst Your Competitors
How To Stand Out Amongst Your Competitors Estimates reveal that only half of all businesses make it through their fifth year, and only a third make it to their tenth. While there are many reasons for failure, a common one is getting lost within the sea of...
Content Marketing
Marketing during the Holidays
Marketing During the Holidays Are you scrambling to come up with a holiday marketing plan? Relax. We’ve got you covered! Whether you’re looking to increase sales or spread some holiday cheer, marketing during the holidays is a great way to connect with your...
Your Guide to Influencer Marketing
Your Guide to Influencer Marketing You’ve probably heard of influencer marketing by now. It’s a big buzzword in the marketing world, and for a good reason — it works! Since social media has taken off, influencer marketing has become one of the most effective...
Everything You Need To Know About the Marketing Framework
Everything You Need To Know About the Marketing Framework When you think about marketing, equating it with building a house is a good way to get to grips with things. Your business is your lot, and the people on your team are your architects, engineers,...
Lead Generation
The Magnetic Force of Attendee Acquisition: Unleashing Tactics to Skyrocket Your Trade Show Event
The Magnetic Force of Attendee Acquisition: Unleashing Tactics to Skyrocket Your Trade Show Event Introduction Picture this: your trade show event is buzzing with excited attendees, eager to explore, learn, and network. That dream can become a reality if you...
Create an Irresistible Offer No One Would Dare to Decline
Create an Irresistible Offer No One Would Dare To Decline When it comes to business success, offering the best products and services will not always guarantee staggering sales. There are multiple other companies who are providing the same offers and making the same...
How to Build an Effective Trade Show Marketing Strategy
How to Build an Effective Trade Show Marketing Strategy While trade shows are great for companies in theory, many are all too familiar with this scene: the booth right next to or across from them is buzzing with activity, but theirs is absolute crickets. However, you...