Best Content Marketing Platforms To Help You Level Up Your Marketing Game
Content continues to be king these days. It helps businesses attract their target audience, generate leads, and close deals. But what’s the best way to go about creating this content?
Content can be published in different forms and media. Video has become a popular format among marketers and 60 percent have reported that video helped them increase engagement with their followers. Written and audio content are also popular choices.
There are a variety of content marketing platforms out there that can help you with everything from content creation to distribution and measurement. In this article, you’ll discover some of the best content marketing platforms to help you level up your marketing game.
Top 10 Best Content Marketing Platforms 2022
Here are the top 10 content marketing platforms you can use for your business:
1. HubSpot
HubSpot is a powerful all-in-one marketing platform that gives you everything you need to grow your business. With HubSpot, you can attract more website visitors, convert more leads, and close more customers.
You can create content and monitor it to see how it’s performing. HubSpot also offers tools to help you optimize your content for search engine ranking and social media sharing.
It’s best for blogging, social media marketing, and web analytics. Small to large businesses can take advantage of this platform for their marketing goals.
2. Monday.com
Monday.com is a powerful and intuitive content marketing platform that helps businesses streamline their content creation and distribution process. With Monday.com, businesses can easily create and publish engaging content, track its performance, and measure its ROI.
It’s primarily used for marketing project management and has some great features for content marketing, such as a content calendar that lets you easily organize and schedule your content. It also features a social media management tool that lets you publish and track your content across all your social channels and a reporting tool that gives you insights into how your content is performing.
3. Semrush
Semrush is an all-in-one platform that helps users with SEO, PPC, social media, and content marketing. It helps businesses create, optimize, and measure their online visibility.
It also has a database of over 130 million keywords, which is useful for keyword research and content ideation. This way, you can create content that is both optimized for search engines and your target audience, thus increasing your chances of ranking higher in SERPs and driving more traffic to your website.
4. Percolate
If you’re looking for a content marketing platform that will help you streamline your content creation process, Percolate is a great option. With Percolate, you can create editorial calendars, manage your team’s workflow, and measure the performance of your content.
The platform allows you to store all your content in a centralized location, which makes it easy to keep track of your content pipeline. And with the built-in analytics, you can see how your content is performing and make necessary adjustments to improve your results.
5. ContentStudio
On the other hand, ContentStudio is a content marketing platform that will help you take your content marketing game to the next level. With this powerful tool, you’ll be able to easily create and manage all of your content in one place, making it easier than ever to keep your audience engaged.
ContentStudio offers a wide range of features that will help you boost your content marketing efforts, including a multi-channel composer and automation recipes. These features will help you save time by allowing you to quickly create and publish content across all of your channels with just a few clicks.
6. Curata
As its name suggests, Curata is more of a content curation platform. This means that it helps you find, organize, and share content from around the internet. While this might not sound like much, it’s actually a really valuable tool for content marketers.
The reason is that content curation is a great way to save time and keep your audience engaged. When done well, it can also help you build thought leadership and authority.
7. BuzzSumo
BuzzSumo functions like a search engine with more data insights. You can use it to research what content is popular in your industry and then make sure that your content is better. It helps you establish your brand’s position as a credible voice in your industry, thus, boosting people’s trust in your business.
The platform offers comprehensive filters and customer feeds to aid your content marketing efforts. These include social media monitoring, competitor analysis, and industry trends. You can also use the platform to measure your brand’s performance over time and compare it against your competitors.
8. Contently
Contently offers robust features that are valuable for large enterprises. It offers a wide variety of capabilities, including content strategy, workflow management, performance analytics, and integrations with popular CRMs.
One of the best things about Contently is that it manages the different aspects of contributor interactions, which means that you can keep track of your relationships with different writers, editors, and designers in one place. This is a huge time-saver, and it allows you to see where each project stands at a glance.
9. CoSchedule
CoSchedule focuses more on the editorial calendar and social media marketing aspect of your business. It allows users to create tasks and assign them to team members for content creation. The editorial calendar also allows businesses to see when their content will be published and plan accordingly.
This platform is great for small businesses or businesses with a limited social media presence because it gives you the ability to really focus on creating quality content and getting it out there consistently.
Editorial calendars are valuable for ensuring that your blog posts are timely and relevant. Use this platform to create an editorial calendar and then share it with your team. This makes it easy to ensure that everyone is on the same page when it comes to content creation and publishing.
10. MailChimp
MailChimp is a go-to platform for email marketing, but it has since added many features for content marketing as well. You can use MailChimp to create landing pages, pop-ups, and forms to capture email addresses from your website visitors. You can also use the platform to create automated emails that send new blog posts or other content to your subscribers on a regular basis.
This way, you can ensure that your subscribers always have new, fresh content to read on your blog. And, because MailChimp integrates with many other platforms (including WordPress), it’s easy to set up and use.
Takeaway
When it comes to marketing your business, content is king. That’s why having the best content marketing platform is essential for success. The right platform will help you create and distribute high-quality content that engages your audience and drives conversions.
References:
https://www.softwaretestinghelp.com/content-marketing-software/
https://influencermarketinghub.com/content-marketing-platforms/
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